Congrats! You've taken the first step to...

Discover How 1200+ Members Dropped 2-4 Sizes in 90-days, Feel Amazing In Their Favourite Clothes & Are Proud Of The Healthy Example They're Setting For The Kids

It's time to ditch the "diets" and "challenges" for good!
Get in the best shape of your life with a flexible way of eating and exercising that fits into your busy life, instead of taking it over - combined with truely unlimited personal coaching and support every step of the way.


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Can I ask you a quick question? How many of these sound familiar...

Have you noticed your clothes not fitting quite the same as they used to (maybe a little tighter in some spots...)?
Do you feel like you've tried every new "diet", "detox", or "skinny tea" only to regain the weight you lost (plus more...)?
Are you confused and frustrated by conflicting advice from "experts"?
Do you avoid being in photos? Or worry about how you might look after they're taken?
Are you tired all the time with zero energy to do the things you enjoy?
Do your days feel chaotic, trying to get everyone else ready without enough time for yourself?
Have you started to get concerned about your family history of high blood pressure, heart disease, or diabetes?
Do you put yourself out to the world as confident and powerful, but on the inside you're feeling anything but that?
Are you feeling like time is running out with your kids but you're just too tired to spend the quality time with them that you want?

Now take a second and imagine a different life where…

You feel confident in your body being able to wear your “skinny jeans” again
You have enough energy to run around and play with your kids or grandkids all day
You look forward to having your picture taken instead of shying away from the camera all the time
You feel physically and mentally strong, able to take on any challenge or obstacle that comes your way
You're proud of yourself for setting a healthy example for your kids to follow
You know you're making the right choices to live a long, healthy life
You feel totally in control of your days, handling every challenge with true confidence
You finally have the energy and time to start that hobby or take that trip you've always dreamed of

Except that's no imaginary life - That’s truly the kind of life our members are living every day - and now it's your turn!

But first...

I Have A Confession To Make

From: Cameron Makarchuk

Toronto, ON.

I failed you.

Not only that, the entire health and wellness industry has failed you. And for that I’m sorry.

I’m sorry because even though I’ve helped over 600 awesome women just like you lose massive amounts of body fat and reclaim their health over the last decade, I’m still part of the industry that has failed you.

The industry that…

Floods your brain with “1 weird trick to lose belly fat…” nonsense & confusing terms or phrases
Tries to convince you that some magic fat burning pill is what you need
Tells you that their latest “6 week extreme fat loss super food challenge” is the only way you’ll be able to lose that unwanted belly fat
Gives you ridiculous & restrictive meal plans that have no chance of long term success
Doesn’t actually care about you or your health, but only about convincing you that their brand new food, supplement, or detox is the key to unlocking your fat loss

This is why you continue struggling to make consistent progress, and always feel confused by misleading messages in the media when it comes to improving your health.

It’s not your fault and you’re definitely not alone.

This is why, even though health is at the very top of everyone’s mind we still see 70% of people in North America overweight and almost 40% of people as clinically obese

Millions of men and women waste time dieting, counting calories, restricting themselves and feeling awful when none of that stuff works long term.

If sustainable weight loss was as simple as "eating less and exercising more" we wouldn't have the 70% overweight rate that we do. And we wouldn't have millions of people walking through life feeling terrible, with life threatening - and preventable - health conditions on the rise.

Unfortunately, the vast majority of the health industry has it all wrong, which is leading to mass confusion around what it takes to eat better, move better and feel better.

If you've ever felt this way - utterly confused by all of the conflicting diet and exercise advice available - then stick with me because in just a second you're going to be introduced to a better way.

A sustainable, lifestyle-based way to eat and exercise that actually fits into your life, instead of taking it over.

And then I'm going to offer you a chance to get some professional help implementing that solution (Yes, this does cost $$$ and it's not the right fit for everyone, but for those accepted into the program the success rate is very high).

You Might Be Wondering - Who Am I?
And More Importantly, Why Should You Listen To Me?

Oh, hi! I'm Cam (the guy in the Mickey Mouse ears).

Since 2007 I’ve devoted my life to helping thousands of men and women become the strongest, healthiest, fittest version of themselves with properly designed, time efficient workout programs and lifestyle-based nutrition strategies, combined with simple ways to sleep better and reduce their stress.

A little bit about me...

I’ve been a certified personal trainer since 2007 after graduating from Valley City State University with a 4-year Bachelor of Exercise & Sport Science degree.

But with that said, I’m also just a regular , normal person like you.

I have the same cravings for “bad” food just like you.  I can’t keep things like chips or pastries in my house because I’ll crush an entire bag of chips or a whole dozen donuts without even blinking.

I have the same lack of motivation to go to the gym sometimes just like I’m sure you do too. I love working out, getting stronger and improving but there are definitely days where I really have to force myself out of bed in the morning.

Sometimes I don’t want to workout and think I’ll puke if I see another salad.

I’ve written about my struggle with anxiety and have had to take certain measures to cope with that on an almost daily basis.

But I’m also someone who has spent the last 14 years studying fitness, exercise physiology, nutrition, behaviour change and mindset strategies. Including a university degree in Exercise Science and multiple certifications, including one of the first Certified Online Trainers (OTC).

So now, I help regular people just like you feel 10 years younger, fit into your old clothes again, perform your best everyday, and live an awesome life.

Basically, I provide the fountain of youth for the BluePhoenix Fitness Family.

Over the last decade while the weight loss & fitness industry has more or less failed innocent people like yourself, I’ve worked very hard to find out what actually works in the real world with real people.

What I’ve noticed is that too many people are focusing too much on the “small stones” when they should be focusing on the “BIG ROCKS”.

Let me explain what I mean…

The Secret To Achieving Sustainable Weight Loss & True Health

When I say “small stones”, what I mean are things like:

Counting your calories and measuring all of your food
Worrying about what their hormone levels are at any given minute of the day
Cutting out carbs/fats/meat as the reason you’re gaining weight (i.e. “Bread is the enemy!” “Sugar will kill you!” “Gluten was made by the devil!”)
Trying to figure out whether you should eat 2 meals or 8 meals/day (SPOILER: It doesn’t actually matter at all)

There’s a time and place for optimizing some of these details, and we even help some of our more advanced members with this.

But the truth is, most people can get the body they want and feel great without ever needing to go that far.

Instead of focusing on those “small stones”, we need to shift our focus to the “BIG ROCKS” - the habits or behaviors that will have the biggest impact on our health goals.

If we can change our habits, we can change our bodies and dramatically improve our overall health.

These “BIG ROCKS”  are things like:

Controlling food portion sizes without counting calories (I’ll show you how to do this)
Being more mindful when you’re eating, slowing things down a little bit
Ensuring you’re getting enough sleep, and the sleep you are getting is quality
Developing body awareness when you’re working out, being able to listen to what your body is telling you
Making sure your workout program is properly designed for your fitness level, body, and goals

Focusing on these “BIG ROCKS” is the first step in our...

3-Step "True Health For Life" Plan



Control portion sizes without calorie counting
Being more mindful when you’re eating, slowing things down
Improving sleep quality and quantity
Developing body awareness when working out, listening to your body
Along with others...



Rebuild Your Body With Effective Workouts
Clean Up Your Diet With Real Food Recipes
Strengthen Your Mind With Simple Mindset Shifts
Improve Your Sleep, Manage Your Stress
Nurture Your Relationships



Planning & Preparation (have 2 solutions for every challenge)
Professional Accountability (hire a coach)
Social Support (tell family & friends so they can support you)
An Incentive (something meaningful to push you forward)
A Big Deadline (create urgency in your actions)

*** We'll help you with all of this inside Transformation Coaching

The fact is, you don’t need another “12 week fat loss program” or “4 week rapid fat loss diet”. And deep down you already know that.

If all we needed was more information to reach our goals, we’d all be walking around with 6 pack abs and a million $$$ in our bank accounts.

But the truth is, we don’t need anymore information - all the information we could ever want is literally at our fingertips, only a Google search away.

And while most diets focus on “taking away” food:

Cut Calories
No More Carbs
No More Fat
No More Meat
No More FUN (Ok I made that one up...)

Cutting edge research is now showing that the true key to unlocking sustainable, long-term health & weight loss comes down to ONE thing


That's right - Research shows that it doesn't matter if you eat low carb or high carb. It doesn’t matter if you never eat any fat or eat mainly fat.

What it really comes down is if you can actually STICK to the diet long term.

That's good news for those of us who enjoy some flexibility in our diets.

This is why at BluePhoenix Fitness we do things differently than the vast majority of the fitness and nutrition industry - we actually focus on ADDING food, not taking it away.

Instead of telling you what not to eat, we’ll help you eat more healthy, nutritious foods (while still keeping some of those tasty treats too 😉 )

You don't need another "diet". That's not going to help you and you already know that.

You need guidance.

Someone there to help you figure out the best next step, especially if you're stuck.

You need someone to cut through the B.S. for you and support you every step of the way through every challenge and obstacle.

A true coach who can provide you with 3 solutions for every problem you face so that you can choose what will work best for you and your lifestyle.

That’s where the Transformation Coaching is different from everything else - the actual COACHING.

We make getting healthy & fit easy by helping you focus on the small changes that can lead to huge results.

The Transformation Coaching experience is special in the sense that we work with you personally to put together a plan that works for YOU in the best way to help YOU succeed.

Everything is personalized for you. From the nutrition coaching to the exercise program, everything is designed specifically for you and your lifestyle.

No more “diets” or cookie-cutter workouts.

Each workout is YOUR workout. You'll always know exactly what you should be doing and all of your workouts will be scheduled based on your lifestyle. Depending on where you're at, we may even start you with simply walking while we put more focus on your diet. Like I said, everything is personalized for YOU.

Every meal is YOUR meal based on what you like to eat and your eating habits.  Your personal coach will work with you to determine the best areas to focus on with your diet so you're more likely to succeed.  Small hinges swing big doors, and the same is true with your diet. Small changes can lead to big results - results that last for life.

And you still get to live your life - because as you can see there is a great deal of flexibility built into your program when you’re inside Transformation Coaching.

This isn't just a random 4 week meal plan thrown together, and it's definitely not a program that will give you instant results overnight.

But if you're CONSISTENT with the strategic practices we show you in your program you’ll be in the best shape of your life and you’ll stay that way.

No more rebound weight gain.

When you’re accepted into the program you’ll have a personal SuperCoach supporting you every step of the way, and ensuring you’re focused on:

Practicing the "BIG ROCK" skills
Improving the 5 Pillars of True Health
Implementing the 5 Steps Of A Successful Transformation


During your time inside Transformation Coaching you’ll learn how to:

Eat properly without feeling deprived or ever needing to “diet”
Move better and be more active, no matter what shape you’re in now
Avoid the “fad diets” and ignore the conflicting advice
Build fitness into your life, without it taking over
Achieve and maintain your goals, even when life gets busy and obstacles come up

And the result of all this? By the time we done you will:

Lose the body fat you've been struggling with for years
Build physical strength & increase your confidence in your body
Gain confidence in yourself, no longer hiding from your natural gifts
Let go of any “food confusion”, feeling confident in your choices and no longer being pulled in by conflicting advice in the media
Avoid the “diet roller-coaster”, you’ll know how to eat for your body and maintain your progress


If you're not familiar with online coaching, it's exactly as the name describes - fitness and wellness coaching delivered through the wonders of the Internet.

You'll get the exact same high quality program design that you would get if you were working with me in person, except I won't be there holding your hand through every workout (which is largely unnecessary anyways).

You can train at any time that suits you, in any place that suits you

This convenience will save you a lot of time as well as avoid the awkwardness many feel when going to the gym and being surrounded by lots of intimidating, sweaty people who hog all of the equipment!

You get much more access to me than you would as a face-to-face client

You get my coaching, accountability, training programs and support all week long, not just for a couple hours each. This means we can work together on every single aspect of getting you results and seeing you smash your goals.

And don’t worry, I’ll still be able to check your exercise technique to ensure you are doing everything correctly. You can always send me a video of you performing the exercise, or we can go over it during your monthly 1-1 coaching calls.

To make hitting your goals really simple for you, you will benefit from reminders, follow up and support for each training session, every meal, and everything you should track.

Great online coaching is a one stop shop to get amazing results built around your lifestyle, the time you have available, and your unique body and mind .

SAVE $$$

You get all of this at a lower price than working with me face-to-face for just 1-hour/week! This saves you money while giving you the best possible guidance, service and support.


Personalized Exercise Plan

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You'll step into your workouts with confidence knowing that your exercise program has been designed specifically with you in mind. And with exercise video demos you'll always know how to perform every exercise safely and effectively.

16-week Sustainable Nutrition System™

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Say goodbye to "diets" forever! With our 16-week Sustainable Nutrition System you'll build healthy habits effortlessly that will run on auto-pilot to keep you healthy for the rest of your life.

Unlimited Access To Your Coach

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Rest easy knowing that you'll have 100% access to your SuperCoach whenever you need them. Any question you have or support you need, we're there for you.

Weekly Check-Ins

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Every week you'll go through our short Weekly Check-In that lets you and your coach know how the previous week has been. From there your SuperCoach will reach out with any feedback or action steps to set you up for success.

Monthly 1-1 Video Coaching Calls

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You'll feel completely supported and set up for success after your monthly 1-1 video coaching calls. These 20-minute calls are designed so you get all of your most detailed questions answered, exercise form assessed, or mindset shifted. You'll leave these calls feeling ready to crush your biggest goals!

RISE Together™ Private Community

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Get social support and motivation from our members-only RISE Together private community. You'll see how other members are doing in their workouts, and get more motivation to keep going through your most challenging days.

Plus These Enrollment Gifts

For a limited time only, you get all these gifts when you're accepted:

15 SuperSmoothies™ Recipe Guide

Bonus 1

We're BIG fans of SuperSmoothies™ at BluePhoenix Fitness so we're going to give you 15 of our favourites. Packed with all of the nutrients you need for a quick and easy meal.

Real Food, Real Healthy Recipes™

Bonus 2

You'll always know what to eat with these simple Real Food, Real Healthy Recipes™.  Every single one of these meals are "BluePhoenix-approved" and fit into your healthy nutrition plan. And the best part, they're all whole-food based with minimal ingredients that the whole family will love.


Courtney lost 183 lbs and is now "happy, healthy, & free!"

"I went to my first hockey game and fit in the chairs and this was a huge win to me. I get to go shopping with people and not be embarrassed by my clothes size. I can have my picture taken from any angle and not worry.

I'm happy, healthy, and free!"


Carol was able to finally stop the vicious cycle of losing weight, losing focus, and gaining it all back again.

"The physical changes have been amazing, but the benefits in terms of stress relief, and overall confidence in living my daily life have been phenomenal. It’s been an awesome trip."


Rosie dropped 125 lbs & went from frustrated to flexing!

"After meeting Cam I realized how lucky I was.

Today I can honestly say I enjoy working out, I feel confident in how I look and I know I’m stronger and healthier than I’ve ever been. Shopaholic days are slightly less meaningful knowing I no longer need clothes to make me look nice, because ‘looking nice’ is what happens when you’re a client."


Johanne is feeling "healthier, happier, and more confident" after losing 103 lbs!

"I have been a client for 10 months now and I’m feeling healthier, happier, more confident, more energetic and, of course, smaller.

The workout and nutrition guidance is phenomenal. Thanks to the support and motivation, for the first time in my life I feel like I can actually achieve my weight loss goals and, most importantly, I now feel like I’m worth it. It feels good to have the confidence again.”

Every Graph Represents Another Sustainable Weight Loss Success!

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How Our Members SAVE $$$ Every Month By Enrolling

Now for the best part - you're going to get the same high quality experience, but because I don't have to physically be there with you, the cost is much, much less than I used to charge for 1-1 personal training.

To work with me in person, my private clients pay up to $1500/month with a 12-month commitment - that’s $18,000/year.

But you won't pay $1500/month with the Transformation Coaching experience.

Nope. You won't even pay 1/2 that amount…

You'll be able to work 1-on-1, directly with your very own personal SuperCoach to get you in the best shape of your life for just a small FRACTION of that investment.

In fact, some of our members actually end up SAVING MONEY by enrolling because we help them quit spending money on things damaging their health!

I know, I must be crazy to offer this amount of personal coaching for such little money, but you see there's a reason I can do this...

Since this entire coaching program is done 100% online there aren't a lot of expenses so I can pass $1000's of dollars in savings onto you!

But there is a catch...

One thing to keep in mind is that this is a highly personalized, 1-1 online coaching experience. 

So, in order to provide the absolute highest level of service for my members inside Transformation Coaching, there are ONLY 30 SPOTS AVAILABLE.

Once those spots are filled, well I'm sorry but you'll have to be placed on the wait-list until spots open up again.

To apply just click the big orange button and fill out a short application.

After that you’ll be taken to a screen to schedule your free Discovery Call to go over all the details and see if you’d be a good fit for the program.

Looking forward to chatting.


Cameron Makarchuk, Master Health Coach

Bachelor Of Exercise Science

Certified Personal Trainer, Certified Nutrition Coach

Founder, BluePhoenix Fitness & Head SuperCoach

Frequently asked questions

What's makes Transformation Coaching different?

We take a very comprehensive approach to your goals. Where most other options just give you generic, random workouts and maybe a cookie-cutter restrictive meal plan, we work with you to build a personalized training & nutrition plan designed for your body, your fitness level and your goals.

With Transformation Coaching you get unlimited access to your personal coach whenever you need them, along with our unique Sustainable Nutrition System and Progressive Program Design Protocol.

It's taken us over 14 years and 1200+ clients to fine tune our approach and you get to take advantage of all that work to accelerate your results.

Do I need to live in U.S.A. or Canada to enroll?

Nope! The entire Transformation Coaching experience is delivered 100% online through the BluePhoenix Fitness smartphone app, so you can live anywhere in the world.

We've helped people from all across Canada, the U.S. and around the world.

What if I'm a complete beginner?

That's completely O.K. (and congrats on taking this first step!). Most of the people we've helped over the years came to us as beginners.

The beauty of Transformation Coaching is that you get a personalized plan designed specifically for you, your fitness level and your goals.

What if I'm more advanced?

That's awesome! Congrats on making fitness a part of your life for so long 👏 

What we've found is that even the most advanced people still need coaches to help take them to that next level and dial things in even more.

That's the beauty of Transformation Coaching. You'll have a personalized plan designed specifically for you, your fitness level and your goals.

What's the time commitment?

We can build a personalized program for you based on however much time you have available. But what we've found is that in order to get the best results from your training program you should have time for at least 3 workouts per week and at least 30 minutes per workout.

Can you work around injuries?

In most cases, yes. And depending on what injury you have, it may be even more important for you to get proper coaching so that you don't make the injury worse.

We've helped many people before and after knee or hip replacements, people with rotator cuff issues, low-back pain and even a young woman with Brittle Bone Disease.

If you're concerned or have questions, schedule your free Discovery Call and we can figure out of Transformation Coaching is the right option for you.

When will I see results?

This is completely personal and impossible to give an answer for. When you get results depends on a variety of factors such as where you're starting, your individual body, your lifestyle and your commitment to the process.

We've had members start seeing some fat loss within the first couple of weeks, and for others it takes a little bit longer. Many members report feeling more energy and less aches and pains within a couple of weeks, but that might vary for you.

What I can say with confidence is this:

If you commit to the program, keep in touch with personal coach regularly and simply trust the process, you WILL get results with Transformation Coaching - I guarantee it.

How often will I see or interact with my personal coach?

As often as you need to! Your personal coach is available to you whenever you need them. It's as simple as popping open the smartphone app and sending a quick message.

With that said, your coach will often reach out to check in each week or if they notice you've missed a couple workouts and might need a gentle "nudge".

How long does BluePhoenix Fitness Coaching last?

In order to ensure you're getting the absolute best results possible, we have a 12-month minimum commitment. Remember, we're playing the long game here so that you're set up for success for life.

After the initial 12 months, we'll continue to coach you for as long as you need us. Most members enjoy having someone they trust design their training and nutrition program so much they stay on for 2 or 3+ years!

Another benefit of Transformation Coaching is our members never see a price increase - you're locked in at the lowest rate for as long as you're an active member! Even more reason to get started right away before rates go up.

How often are there price increases?

Another benefit of Transformation Coaching is our members never see a price increase - you're locked in at the lowest rate for as long as you're an active member! Even more reason to get started right away before rates go up.

Do I need access to a gym?

Nope. Having access to a full gym can definitely add some variety to your workouts, but we've designed effective training programs for many people that choose to workout at home.

And if you'd like to add some exercise equipment to your home gym we can help you decide how to do that in the most cost-effective way, no matter what your budget or space is.

How do I get started?

Great question! The next step is scheduling your free Discovery Call by clicking the big orange button below.

On this complimentary, no-obligation call we'll talk about:

- Where you're at right now
- Where you'd like to be in the next 12 months
- The biggest challenges or obstacles you're facing

After that, you'll have a chance to ask any questions you may have and if it make sense we can discuss how you can join us inside Transformation Coaching.

If not, that's O.K. too. At the very least you'll have clarity around exactly what's holding you back and what you need to do to achieve your 12-month goals!

There's absolutely no risk to scheduling your call, so click the big orange button and select your time...

Questions? We're here for you. Email our world-class Support Team at results@bluephoenixfitness.com - We're here to support your journey!

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