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CONGRATULATIONS! You've Taken The First Step To Discovering How Members Inside TRANSFORMATION COACHING Are Becoming The Strongest, Healthiest Versions Of Themselves, Losing 20-100+ LBS & Developing The Skills So That They NEVER Have To "DIET" Again!

How good would it feel to finally have the body you want and never have to stress about what to eat or how to workout ever again?

Take a few minutes to complete the short application on the next page. After you're finished, schedule a time so we can brainstorm and build your Sustainable Transformation Strategy together.


Our Members Go From FRUSTRATED To Flexing

Are you ready sustainable weight loss results like this?

You might be wondering...

Who Is Cameron Makarchuk?

Oh, hi! I'm Cam (the guy in the Mickey Mouse ears) and since 2007 I’ve devoted my life to helping thousands of people eat, move and feel better with properly designed, time efficient workout programs, lifestyle-based nutrition strategies combined with simple ways to sleep better and reduce their stress.

A little bit about me...

I’ve been a certified personal trainer since 2007 after graduating from Valley City State University with a 4-year Bachelor of Exercise & Sport Science degree.

But with that said, I’m also just a regular , normal person like you.

I have the same cravings for “bad” food just like you.  I can’t keep things like chips or pastries in my house because I’ll crush an entire bag of chips or a whole dozen donuts without even blinking.

I have the same lack of motivation to go to the gym sometimes just like I’m sure you do too. I love working out, getting stronger and improving but there are definitely days where I really have to force myself out of bed in the morning.

Sometimes I don’t want to workout and think I’ll puke if I see another salad.

I’ve written about my struggle with anxiety and have had to take certain measures to cope with that on an almost daily basis.

But I’m also someone who has spent the last 14 years studying fitness, exercise physiology, nutrition, behaviour change and mindset strategies. Including a university degree in Exercise Science and multiple certifications, including one of the first Certified Online Trainers (OTC).

So now, I basically help regular people just like you, eat, move and think better so that you can feel 10 years younger, fit into your old clothes again, perform your best everyday and live an awesome life.

Basically, I provide the fountain of youth for the BluePhoenix Family 😊 


During your complimentary Transformation Goal-Setting Call we'll lay out a game plan together so you know exactly what you need to do to get results like this - request your application below...

Today I can honestly say I enjoy working out, I feel confident in how I look and I know I’m stronger and healthier than I’ve ever been. Shopaholic days are slightly less meaningful knowing I no longer need clothes to make me look nice, because ‘looking nice’ is what happens when you’re a client.

Rosie A.

lost 125 lbs in 18 months

The last 14 months haven't just changed me physically, but mentally as well. I’m starting to love myself again, I’m becoming the true me and not a “plus size girl” who hides behind her weight. I’m happy, I’m healthy, I’m free.

Courtney Overby

lost 183 lbs in 16 months

Being a client has changed my life drastically! Before, my caloric intake and the types of food I ate would now make me ill and I didn’t have any idea how to work out. I’m feeling healthier, happier, more confident, more energetic and, of course, smaller.

Johanne Brelis

lost 103 lbs in just 10 months

Overall I lost 10 lbs, 3 ½ inches from the waist, 2 ¼ inches from the hips and 1 inch from the chest!  I will be turning 60 this year and I feel that thanks to your help I’m on the right path to good health and an active retirement.

Teresa T.

lost 10 lbs in 30 days


"When I started with Cam I had hit rock bottom. I was seeing a therapist twice a week, I just recently quit smoking and now my only safety blanket was food.

Cam showed me I had the strength to overcome anything as long as I put my mind to it. There’s even been a few training sessions where we sit in an office and he listens to me cry for 30 minutes before I can workout. 

Cam has taught me so many different ways to work out. He taught me how to push my body in ways I didn’t think was possible. On day  one he told me this wasn’t going to be easy, and it hasn’t been but he has been there for me every step of the way. I wonder everyday where I would be if it wasn’t for Cam.

The last 14 months haven't just changed me physically but mentally as well. I’m starting to love myself again, I’m becoming the true me and not a “plus size girl” who hides behind her weight. 

I went to my first hockey game and fit in the chairs and this was a huge win to me. I get to go shopping with people and not be embarrassed by my clothes size. I can have my picture taken from any angle and not worry. 

I’m happy, I’m healthy, I’m free."


"At over 300 pounds I was lost. Too heavy to move and too depressed to want to.

One random night I was searching for a gym, thinking if I could just do things more socially with some structure I would enjoy it.

Overnight I wrestled with the price of membership, knowing that it was more than the average gym cost.

But I realized to get the quality of help I needed, it would have to be more.

And you definitely get what you pay for. I needed to do this to live the kind of life I wanted.

After meeting Cam I realized how lucky I was.

Today I can honestly say I enjoy working out, I feel confident in how I look and I know I’m stronger and healthier than I’ve ever been. Shopaholic days are slightly less meaningful knowing I no longer need clothes to make me look nice, because ‘looking nice’ is what happens when you’re a client.

Thanks Cam! You’ve got a really good thing going on."


Frequently asked questions

What's different about BluePhoenix Transformation Coaching?

We take a very comprehensive approach to your goals. Where most other options just give you generic, random workouts and maybe a cookie-cutter restrictive meal plan, we work with you to build a personalized training & nutrition plan designed for your body, your fitness level and your goals.

With BluePhoenix Transformation Coaching you get unlimited access to your personal coach whenever you need them, along with our unique Sustainable Nutrition System and Progressive Program Design Protocol.

It's taken us over 13 years and 1200+ clients to fine tune our approach and you get to take advantage of all that work to accelerate your results.

Do I need to be in the U.S. or Canada to join?

Nope! The Transformation Coaching Experience is delivered 100% online through the BluePhoenix Fitness smartphone app, so you can live anywhere in the world.

We've helped people from all across Canada, the U.S. and around the world.

What if I'm a complete beginner?

That's completely O.K. (and congrats on taking this first step!). Most of the people we've helped over the years came to us as beginners.

The beauty of Transformation Coaching is that you get a personalized plan designed specifically for you, your fitness level and your goals.

What if I'm more advanced?

That's awesome! Congrats on making fitness a part of your life for so long 👏 

What we've found is that even the most advanced people still need coaches to help take them to that next level and dial things in even more.

That's the beauty of Transformation Coaching. You'll have a personalized plan designed specifically for you, your fitness level and your goals.

What's the time commitment?

We can build a personalized program for you based on however much time you have available. But what we've found is that in order to get the best results from your training program you should have time for at least 3 workouts per week and at least 30 minutes per workout.

Can you work around injuries?

In most cases, yes. And depending on what injury you have, it may be even more important for you to get proper coaching so that you don't make the injury worse.

We've helped many people before and after knee or hip replacements, people with rotator cuff issues, low-back pain and even a young woman with Brittle Bone Disease.

If you're concerned or have questions, schedule your complimentary call and we can figure out of Transformation Coaching is the right option for you.

How customized is BluePhoenix Transformation Coaching?

Let’s put it this way: If you only want to eat a plant-based diet, we’ll help you do that. If you want to eat Paleo, that’s what we’ll give you. If you don’t know what you want to eat, we’ll work with you to decide which plan is right for you—and then give you everything you need to be successful. 

If you have a big event coming up, we’ll help you get prepared. If you go on vacation, we’ll write you a hotel-room workout (or maybe even suggest you take the week off and enjoy yourself). If you have a shoulder injury, we’ll give you exercises to help it get better. If you want to lose weight the first few months and then add muscle the next few months, we’ll help you do that. 

You tell us what you want to do, and we’ll help you do it. In other words: It’s very customized.

When can I expect to see results?

This is completely personal and impossible to give an answer for. When you get results depends on a variety of factors such as where you're starting, your individual body, your lifestyle and your commitment to the process.

We've had members start seeing some fat loss within the first couple of weeks, and for others it takes a little bit longer. Many members report feeling more energy and less aches and pains within a couple of weeks, but that might vary for you.

What I can say with confidence is this:

If you commit to the program, keep in touch with personal coach regularly and simply trust the process, you WILL get results with BluePhoenix Transformation Coaching - I guarantee it.

How often will I hear or interact with my coach?

As often as you need to! Your personal coach is available to you whenever you need them. It's as simple as popping open the smartphone app and sending a quick message.

With that said, your coach will often reach out to check in each week or if they notice you've missed a couple workouts and might need a gentle "nudge".

How long does BluePhoenix Transformation Coaching last?

In order to ensure you're getting the absolute best results possible, we have a 12-month minimum commitment. Remember, we're playing the long game here so that you're set up for success for life.

After the initial 12 months, we'll continue to coach you for as long as you need us. Most Transformation Coaching members enjoy having someone they trust design their training and nutrition program so much they stay on for 2 or 3+ years!

Another benefit of Transformation Coaching is our members never see a price increase - you're locked in at the lowest rate for as long as you're an active member! Even more reason to get started right away before rates go up.

I don't have access to a gym - do I need one?

Nope. Having access to a full gym can definitely add some variety to your workouts, but we've designed effective training programs for many people that choose to workout at home.

And if you'd like to add some exercise equipment to your home gym we can help you decide how to do that in the most cost-effective way, no matter what your budget or space is.

How do I get started?

Great question! The next step is scheduling your complimentary Transformation Strategy Call by clicking the big orange button below.

On this complimentary, no-obligation call we'll talk about:

- Where you're at right now
- Where you'd like to be in the next 12 months
- The biggest challenges or obstacles you're facing

After that, you'll have a chance to ask any questions you may have and if it make sense we can discuss how you can join us inside Transformation Coaching.

If not, that's O.K. too. At the very least you'll have clarity around exactly what's holding you back and what you need to do to achieve your 12-month goals!

There's absolutely no risk to scheduling your call, so click the big orange button and select your time...

Questions? We're here to help! Contact our world-class support team at results@bluephoenixfitness.com - We're rooting for your success!

© 2020 BluePhoenix Fitness. All Rights Reserved. Privacy Policy

Please read this quick and mandatory disclaimer message. Due to recent statements made by the FTC we are required to inform you of what “typical results” may be. The unfortunate truth is many people do nothing with the programs they buy so their “typical results” would be zero. This is sad but true. The biggest factor in success with any program is you. All results depend on how much work and dedication you put in. There is no such thing as a magic bullet for anything in life. Do the work, reap the rewards.

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We process your personal data as stated in our Privacy Policy. You may withdraw your consent at any time by clicking the unsubscribe link at the bottom of any of our emails.